Marketing Assistance and Technology Upgradation in MSMEs

The Micro, Small and Medium Enterprises (MSMEs) in India produce a diverse range of products with the very simple products produced by household enterprises at one end of the spectrum and highly advanced ones at the other end. With globalization and changes in communication technologies, new challenges and opportunities have arisen for MSMEs. The concept and techniques of marketing have also been continuously undergoing a change with the rapid changes in technology and consumer preferences.

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